Another day, another sign that our country’s shopping habits have changed.
In recent weeks, we’ve seen how the pandemic has led to more online shopping, more grocery deliveries, and fewer travel-related purchases. Now, comes news that BOPIS (Buy Online Pick Up In Store), a term mostly used in retail management circles, might be ready to cross into mainstream pop culture.
Adobe Analytics via (Digital Commerce 360) reports BOPIS orders increased a whopping 208% in April over the same period in 2019, based on online sales data from trillions of anonymous visits to retail sites and tens of millions of product SKUs from 80 of the top 100 retailers in the Digital Commerce 360 Top 1000. The stats are based on 18 product categories including apparel, electronics, home, grocery, appliance, personal care, office supplies, and more.
And just as we’ve seen with other recent trends, this one isn’t likely to fade away any time soon.
In the article 7 Actions Retailers Need to Take When Reopening, Internet Retailing points to BOPIS as a key ingredient for success in a COVID or post-COVID world. “Real-time inventory at the store level, order information and ecommerce must be unified to execute BOPIS, and the pickup process should be optimized for speed while providing a positive customer service experience,” writes Mary Adams.
In fact, even before the pandemic, ecommerce sales were up 14.9% in 2019. Clearly the winds are blowing in a specific direction.
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